Advanced Typography: Final Compilation & Reflection

LIANG LIWEN | 0369625 | Bachelors of Design (Honours) in Creative Media

09/2024 -12/2024 / Week 1 - Week 14

INSTRUCTIONS
(LINK TO BLOG)

TASK 1 / EXERCISES
EXERCISE 1 / TYPOGRAPHIC SYSTEM
EXERCISE 2 / TYPE & PLAY

TASK 2 / KEY ARTWORK AND COLLATERAL
2A / KEY ARTWORK
2B / COLLATERAL

TASK 3 / TYPE EXPRESSION AND APPLICATION

REFLECTION

Instructions LINK TO BLOG :

TASK1:EXERCISE

TASK2:Key Artwork & Collateral

TASK3:Type Exploration & Application

Task 1 EXERCISE 1

Shows Random system

Shows Modular system

Shows Axial system

Shows Dilatational system

Shows Grid system

Shows Transitional system

Shows radial system

Shows bilateral system

Finalise 8 System PDF ( GRID )

Finalise 8 System PDF (Without GRID )

TASK 1: EXERCIS 2 Finding Type ( Type & Play )

shows the final part of the letterform refining process.

Final Poster ( JPEG )

Finalise ( PDF )

TASK 2 : KEY ARTWORK

shows black wordmark on white background

shows white wordmark in black background

shows color palette

shows wordmark in actual colours on lightest shade of colour palette

shows wordmark in the lightest shade of color palette on the darkest shade of the colour

shows the final compilation of the wordmark ( 2.11.2024 )

shows the animation of the wordmark

TASK 2B : COLLATERAL

shows the first collateral

shows the final instagram posted layout

Instagram Link :https://www.instagram.com/liang_liwen.l/

shows the instagram pages

shows the final compilation of task 2b

Task 3 Type Exploration & Application

The link for downloading the font :https://drive.google.com/drive/recent

shows the uppercase bearing in the metrics view

shows the numbers bearing in the metrics view

shows the lowercase bearing in the metrics view

Five font presentations:

shows font presentation

Five font applications :

shows font presentation

shows PDF for the final outcome of font presentation & application

Reflection

Experience:

1. Task 1 - :EXERCISE By learning and experimenting with different layout designs, I have a deep understanding of how the arrangement and composition of elements directly affect the effectiveness of design works. This experience made me pay more attention to the overall structure and visual guidance of the design to ensure the clear and smooth communication of information.

2. Task 2 - Key Artwork & Collateral:In the process of extracting letters from natural ingredients, my creativity is greatly stimulated. This task allowed me to learn how to draw design inspiration from the environment, and skillfully integrate the forms and colors in nature into the font design, adding a unique style and a vivid sense of life to the work. 3. Task.

3 - Type Exploration & Application:My skills have been further refined by designing typefaces based on keywords. I learned how to transform abstract concepts into concrete visual elements. This process not only exercised my design skills, but also gave me a deeper understanding of design expression.

Observation: Throughout the design process, I realized that attention to detail is the key to success. Whether it is the layout of the layout or the subtle adjustment of the elements, every detail can have a huge impact on the final design effect. It's also crucial to experiment with different color combinations. By carefully selecting and matching colors, I learned how to add layers and visual impact to my designs to make them more eye-catching.

Findings: Through systematic learning and practical design tasks, I found that my technical skills improved significantly. I was able to use various design tools more proficiently, which not only increased my productivity, but also increased my ability to adapt to different platforms. Mastering these tools allows me to realize creative ideas more efficiently, simplify complex design tasks, and cope with challenges in an intense academic environment. On the whole, the experience of this semester has not only improved me technically, but also greatly improved my design thinking and creativity. I look forward to accumulating experience and exploring more design possibilities in the future study.

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LIANG LIWEN(0369625）