Interactive Design - Project 1

LIANG LIWEN | 0369625 | Bachelors of Design (Honours) in Creative Media

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INSTRUCTIONS 

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Project 1 - Objective:

Objective:The objective of
this assignment is to develop a comprehensive proposal for the redesign of an
existing website. The proposal should demonstrate your ability to critically
evaluate a website’s design and functionality, and to propose design
solutions that enhance user experience, aesthetics, and performance.
Assignment Description:

You are required to
select an existing website which you feel has several design and UX issue and
prepare a detailed proposal for its redesign. The proposal should address the
following key aspects:
Website Analysis:
Current Design Evaluation: Provide a critique of the current design,
focusing on layout, color scheme, typography, imagery, and overall
aesthetics.
User Experience (UX): Assess the site’s usability, navigation,
accessibility, and responsiveness. Identify pain points or areas that could
be improved.
Functionality: Evaluate the website’s performance, including load
times, interactivity, and compatibility across different devices and
browsers.    
Redesign Goals:
 Objectives: Clearly define the goals of the redesign (e.g., improved
usability, modernized look, enhanced brand alignment).
 Target Audience: Describe the intended audience for the redesigned
website and how the new design will better meet their needs.
 Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design,
including visual references, mood board and wireframes. Discuss the rationale
behind your design choices.
UX Enhancements:
Propose changes to improve user experience, such as simplified
navigation, better content organization, or enhanced interactivity.Technical Considerations: Outline any technical updates or changes,
such as optimizing for mobile devices, or improving load times
Submission:
Submit your E-portfolio link that includes an embedded link of your proposal. The proposal can be prepared using any form of
presentation application such as Google Slide, Canva or Microsoft PowerPoint.

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Website Analysis:https://www.australia.com/en-us

- Layout: The website adopts a clear layout structure, and the main page has a large sliding picture and a clear navigation button, which is easy to attract the interest of visitors. However, the layout of some inner pages is relatively cluttered and the information is unevenly distributed.

- Colour scheme: Natural colours such as blue and green are used to relate to Australia's natural beauty and wildlife. The whole gives a pleasant visual experience.

- Typography: Typography is neat and uses a variety of font sizes and styles to distinguish between different types of information and enhance readability.

- Image and overall beauty: High quality images effectively show the beauty of the destination. The overall design style conforms to the modern aesthetic, but some areas are slightly outdated.

User Experience (UX)

- Usability: The site is easy to navigate overall, but some features, such as map search, are slightly hidden and not visible enough.

- Navigation: The main navigation is clear, but some important features such as the filtering of specific travel items are hidden behind multiple clicks, affecting the ease of use.

Accessibility: Has basic accessibility features such as text resizing and contrast options, but can still add more accessibility features to support visually impaired users.

Responsiveness: The website performs well on different devices and ADAPTS to a variety of screen sizes.

                                             Check the web on your phone 

functionality

- Performance: Load times are generally standard, but some high-resolution pictures and videos load slowly.

Interactivity: Provides basic user interaction features such as social media sharing and comments, but interactivity can be further enhanced.

- Compatibility: works well on browsers.

Goal

1. Improve usability: Simplify the navigation structure and make it easier for users to find the information they need.

2. Modern look: Update the visual elements of the site, such as fonts, color schemes, and layouts, to conform to modern design trends.

3. Enhance brand consistency: Enhance brand image through a unified visual style and language.

Target audience

- Description: Travellers from around the world interested in visiting Australia, including history buffs, adventure travellers, nature explorers and business travellers.

- Demand satisfaction:

- History lovers: Rich cultural and historical information.

- Adventure Traveler: Highlights adventure activities and a convenient booking system.

- Nature Explorer: Displays high-quality images of natural landscapes and detailed information about protected areas.

- Business visitors: provides convenient links and information for business needs.

 Visual reference

- Nature and Adventure: Reference high-quality nature photography showcasing Australia's beaches, bushland, cities and cultural scenes. Use these elements to convey a sense of exploration and adventure.

- Modern web design trends: Reference the simple, clean design styles that are popular at the moment, such as popular travel websites and brands, to ensure that the visual effects are in line with the modern aesthetic.

 Mood board

-Color: Introduce natural tones such as light blue, green and warm tones to create a friendly and welcoming atmosphere.

The rationale behind the design choice

- Attraction: Colour and visual elements showcase Australia's natural beauty, making the site visually appealing to users and stimulating their desire to explore.

-Ease of use: Simplified layout and clear content organization allow users to quickly find the information they need, thereby increasing user satisfaction.

Enhance interactivity

- Add dynamic elements such as interactive maps where users can explore different areas and view available activities or attractions.

- Introducing a personalized recommendation system that allows users to get customized content suggestions during browsing (for example, recommending travel items based on the user's location or interests).